18 AI Sales Skills for Claude Code — Close More B2B Deals on Autopilot

18 structured sales playbooks that Claude runs as automations. Prospecting. Pipeline. Closing. Negotiation. Enterprise deals. Partnerships. Built for B2B founders and sales teams who want AI leverage without the prompt-engineering overhead.

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Field-proven results

One founder used Skill #11 (Deal Closer Playbook) to unstick a $240K deal that had been "almost there" for 6 weeks. Closed in 4 days.

Another ran Skill #16 (Closing Objection Crusher) before a procurement call — walked in with pre-scripted responses to every objection. Signed same day.

These aren't prompt templates. They're structured playbooks Claude runs as automations. Each skill has inputs, a step-by-step process, a defined output, and field-tested pro tips.

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The skills

Digital Prospecting & Pipeline

| # | Skill | What it does | |---|-------|-------------| | 01 | LinkedIn Prospect Hunter | Builds targeted prospect lists from your ICP | | 02 | Apollo Lead Builder | Configures Apollo filters, segments, exports for sequences | | 04 | ICP Builder | Analyzes your customers to build a precise 3-tier targeting profile | | 06 | Prospect Research Brief | 1-page account intel brief before every call | | 08 | CRM Data Enrichment | Audits and enriches contact/account data, fixes hygiene gaps |

Social Selling

| # | Skill | What it does | |---|-------|-------------| | 03 | Social Selling Daily Routine | 45-min daily LinkedIn system: connect, converse, book meetings | | 07 | LinkedIn Outreach Writer | Personalized connection requests, DMs, follow-up sequences | | 10 | Content-to-Pipeline Planner | LinkedIn content calendar that turns posts into sales conversations |

Pipeline Management

| # | Skill | What it does | |---|-------|-------------| | 05 | Pipeline Health Analyzer | Diagnoses stuck deals, calculates coverage, scores every deal | | 09 | Deal Progression Coach | Why a deal is stuck and the exact next move |

Closing

| # | Skill | What it does | |---|-------|-------------| | 11 | Deal Closer Playbook | Close readiness scoring, 6 closing techniques, post-close momentum | | 16 | Closing Objection Crusher | 9 objection types classified, scripted, and pre-empted | | 18 | Multi-Stakeholder Deal Navigator | Political org mapping, blocker neutralization, per-role communication |

Negotiation

| # | Skill | What it does | |---|-------|-------------| | 12 | Negotiation Conditions Builder | ZOPA mapping, tiered concessions, scripts for every procurement move |

Enterprise & Licensing

| # | Skill | What it does | |---|-------|-------------| | 15 | Enterprise B2B Deal Hunter | Buying committee mapping, 6-stage playbook, ROI business case | | 13 | Strategic Partner Finder | Ideal Partner Profile, 5 types, qualification scoring, outreach | | 14 | Licensing Deal Architect | License models, exclusivity pricing, objection handling | | 17 | Partnership Proposal Writer | 7-section proposal with financial modeling and delivery strategy |

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Who this is for

• B2B founders selling $10K-$500K deals who want AI leverage without hiring a sales ops person
• Sales teams of 2-10 reps who need structure their managers are too busy to write
• Consultants and advisors who close their own deals and want to template the repeatable parts
• Agency owners running sales for clients who want productized playbooks
• Revenue operations leaders installing AI into the pipeline without blowing up the existing stack

If you close deals between $5K and $500K and you touch the pipeline directly, these skills compress multi-hour tasks into minutes.

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Install

Claude Code

git clone https://github.com/SimonTheSalesBooster/ClaudeSkills-SprintClub ~/code/sprint-club-skills

Reference individual skills by pasting the SKILL.md content into your Claude session, or symlink specific skills into ~/.claude/commands/:

ln -s ~/code/sprint-club-skills/11-deal-closer-playbook/SKILL.md ~/.claude/commands/deal-closer.md

Claude Cowork / Claude.ai

Open a skill folder, copy the SKILL.md contents, paste into Claude, provide your inputs.

Cursor, Windsurf, and other agent runtimes

The skills are plain markdown and agent-agnostic. Drop them into whatever prompt-library the runtime supports.

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How each skill works

Every skill follows the same structure:

1. What it does — one-line value prop
2. When to use it — specific triggers
3. Inputs required — what to paste in
4. Step-by-step process — Claude's structured playbook
5. Output format — what you get
6. Field-tested pro tips — learned the hard way from real deals

Consistency across all 18 skills means you learn the format once and reuse it everywhere.

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FAQ

Are these skills free? Yes. MIT-licensed. Use them personally, in your team, or inside your client work.

Do they work without Claude Code? Yes. The SKILL.md files are agent-neutral markdown. Paste the content into any capable LLM (Claude, GPT, Gemini) and they run. Claude Code gives the cleanest workflow because the skills become slash commands.

Are they customizable? Yes. Fork, edit, add industry-specific sections. If you build something useful, open a PR.

Can I use these on client deals? Yes. They were built for exactly that.

Where do the 18 skills come from? Built by Simon Severino across 70+ countries of B2B client work — the specific playbooks that unstuck specific deals. Nothing theoretical.

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Related search terms

AI sales skills · Claude sales skills · Claude Code sales · B2B sales automation · sales playbook AI · LinkedIn prospecting agent · Apollo.io automation · pipeline management AI · deal closer AI · objection handling AI · sales negotiation framework · enterprise B2B sales · sales operations AI · revenue operations · SDR AI · AE AI · account executive tools · MEDDIC AI · SPIN selling · Challenger sale · sales methodology · B2B SaaS sales · founder-led sales · consultative selling · procurement negotiation · ZOPA mapping · buying committee mapping · multi-threading deals · enterprise pipeline · partnership development · licensing deals · Claude skills library · Strategy Sprints methodology

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About the author

Built by Simon Severino — author of Strategy Sprints (Kogan Page, translated into 9 languages) and Time Freedom (with Jay Abraham). Added over $2 billion in sales to B2B clients in finance, software, and consulting across 70 countries.

More from Strategy Sprints

• The Sales Show — weekly YouTube + podcast on B2B sales acceleration and AI-native GTM.
• Sprint Club — paid community for B2B founders. $49/month. Weekly office hours. Full library of 47 AI skills. 7-day free trial.
• Jetpack Series 2026 — 9-month curriculum on installing AI agents into your revenue engine. Three tiers: Monthly cohort workshop ($200/mo), 200K Club group coaching ($900/mo), Private 1:1 ($9K/mo).
• Strategy Sprints Certification — for consultants and coaches who want to license and teach the methodology.
• Book a discovery call — 90-day sales sprint for founders doing $1M-$50M revenue.

More open-source skills

• natural-planning-for-teams — David Allen + Ed Lamont's 11-minute team planning model as a skill
• board-of-advisors — 15 AI advisors meeting every morning on your business
• advisor-playbook — 5 decision frameworks from Howard Marks + Marc Andreessen
• sevencritics — marketing copy stress-test through 7 hostile reader personas
• prospectingwork — Rick Rubin's positioning diagnostic approach to cold outreach
• revenue · leverage · weekly

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License

MIT. See LICENSE. Fork, adapt, remix. Attribution appreciated but not required.

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Contact

• Web: strategysprints.com
• LinkedIn: simonseverino
• X: @simonseverino
• YouTube: @strategysprints