CONTENT WRITER

A professional content generation system with GSD-style phased workflow, integrated SEO optimization, and anti-AI auditing for Claude Code.

Generates content that sounds human — not AI-generated.

npx skills add sociilabs/claude-content-writer

Works with Claude Code, Cursor, Windsurf, and other Claude-based IDEs.

"Finally, content that doesn't sound like ChatGPT wrote it."

"The profile system is brilliant. It actually captures my voice."

"Best content generation tool I've used. The phased workflow ensures quality every time."

Why This Exists · How It Works · Commands · Content Types

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Why This Exists

AI content generation has a problem: everything sounds the same. Generic, corporate, obviously AI-written.

Content Writer fixes that. It's a context engineering system that makes Claude generate content that sounds like a specific human wrote it — your voice, your style, your brand.

The system uses:

• Profile-first enforcement — Must capture your voice before generating anything
• GSD-style phased workflow — Structured process ensures consistent quality
• Integrated SEO — Built-in optimization via claude-seo
• Anti-AI auditing — Removes 25+ AI writing patterns via humanizer

No more generic AI slop. Just professional content that sounds human.

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Who This Is For

Content creators, marketers, and founders who need to produce high-quality content at scale without it sounding like AI wrote it.

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Getting Started

npx skills add sociilabs/claude-content-writer

Verify installation:

/writer:help

Create your profile first (required):

/writer:profile-create

Then start creating content:

/writer:discuss "blog post about SaaS pricing strategies"

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How It Works

Content Writer uses a 5-phase workflow that ensures quality and consistency:

1. Discuss Phase

Goal: Understand what to write and why

What happens:

• Profile check (creates if missing)
• Topic and angle clarification
• Platform selection
• Framework recommendation
• Audience and goal definition

Output: Content brief with all requirements

2. Plan Phase

Goal: Research and create execution strategy

What happens:

• URL analysis (if provided)
• Framework application
• Detailed outline creation
• SEO strategy (keywords, meta tags)
• Example and data point planning

Output: Detailed content plan with structure

3. Execute Phase

Goal: Generate the content

What happens:

• Voice calibration from profile
• Content generation following plan
• Framework application
• Platform-specific formatting
• CTA insertion
• Metadata generation

Output: Complete content draft

4. Verify Phase

Goal: Quality assurance

What happens:

• SEO check via claude-seo
• Anti-AI audit via humanizer
• Readability analysis
• Link validation
• Metadata verification

Output: Quality report with issues and fixes

5. Ship Phase

Goal: Deliver final content

What happens:

• Save to file with metadata
• Generate publishing checklist
• Platform-specific notes
• Next steps recommendations

Output: Production-ready content

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Why It Works

Profile-First System

Creates a comprehensive profile of your brand voice before generating any content. Includes:

• URL scanning for automatic tone detection
• 10-step interactive questionnaire
• Voice calibration from writing samples
• Enforcement — can't generate without profile

Context Engineering

Behind the scenes: XML prompt formatting, subagent orchestration, state management. What you see: commands that just work.

Integrated Quality Tools

• claude-seo — Automatic SEO optimization
• humanizer — Removes AI writing patterns
• Best-in-class frameworks — AIDA, PAS, BAB, LEMA, CONVERT

Platform-Specific Optimization

Each content type has detailed conventions:

• Structure guidelines
• Length recommendations
• Format specifications
• Best practices
• SEO optimization

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Commands

Core Workflow

/writer:discuss [topic] Start new content project. Gathers requirements and clarifies decisions.

/writer:plan Create execution strategy with research and SEO planning.

/writer:execute Generate content following the plan.

/writer:verify Run SEO check and anti-AI audit.

/writer:ship Save final content with publishing notes.

Profile Management

/writer:profile-create Create new profile with URL scanning and questionnaire.

/writer:profile-view Display current profile.

/writer:profile-edit Modify existing profile.

/writer:profile-delete Remove current profile.

Utilities

/writer:status Show current phase and profile status.

/writer:help Display all available commands.

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Content Types

Blog & Articles

• Blog articles — 1,500-2,500 words, SEO-optimized

Social Media

• LinkedIn posts — 1,400-1,800 characters, professional
• Twitter/X — Single tweets or threads
• Instagram — Captions with hashtags
• Facebook — Conversational posts

Email

• Newsletters — 300-800 words, scannable
• Email campaigns — 200-500 words, promotional
• Email sequences — 3-10 email nurture flows

Web Content

• Landing pages — 1,000-2,500 words, conversion-focused
• Web pages — 500-1,500 words, informational
• Product pages — 800-2,000 words, e-commerce optimized

Sales Content

• Sales funnels — Multi-stage conversion paths
• Case studies — 1,000-2,000 words, story-driven
• Testimonials — 50-300 words, social proof
• Product descriptions — 150-500 words, benefit-focused

SEO

• Meta descriptions — Search-optimized
• Title tags — Click-optimized
• Schema markup — Structured data

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Examples

Example 1: Blog Article

/writer:discuss "blog post about SaaS pricing strategies"

[Answer profile questions if first time]
[Answer content questions: audience, goal, length, etc.]

/writer:plan
[Reviews research and outline]

/writer:execute
[Generates full article]

/writer:verify
[Runs SEO and anti-AI checks]

/writer:ship
[Saves to file with metadata]

Example 2: LinkedIn Post

/writer:discuss "LinkedIn post announcing new product feature"

/writer:plan
/writer:execute
/writer:verify
/writer:ship

Example 3: Email Sequence

/writer:discuss "5-email onboarding sequence for new users"

/writer:plan
/writer:execute
/writer:verify
/writer:ship

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Configuration

The skill auto-installs two dependencies:

• claude-seo — SEO optimization (https://github.com/AgriciDaniel/claude-seo)
• humanizer — Anti-AI auditing (https://github.com/blader/humanizer)

Both are installed automatically during setup.

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Documentation

• SKILL.md — Complete skill documentation
• CHANGELOG.md — Version history
• references/ — Content frameworks and conventions

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Troubleshooting

Profile not found Run /writer:profile-create to create your profile first.

SEO check fails Ensure claude-seo is installed: npx skills add AgriciDaniel/claude-seo

Anti-AI audit fails Ensure humanizer is installed: npx skills add blader/humanizer

Content sounds generic Update your profile with more voice samples and specific tone preferences.

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Contributing

Contributions welcome! Please read CONTRIBUTING.md first.

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License

MIT License - see LICENSE file for details.

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Acknowledgments

Built with inspiration from:

• Get Shit Done — GSD-style phased workflow methodology
• claude-seo — SEO optimization integration
• humanizer — Anti-AI writing detection

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Made by Sociilabs