SEO Content Writer — Claude Skill

A complete AI-assisted workflow for long-form SEO content (2,000+ words).
Plug this skill into Claude Projects and get a structured, repeatable content production system.

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What This Is

This is a Claude Skill — a structured prompt framework that turns Claude into a senior SEO content strategist and editor. It's built on real agency practice, not generic AI advice.

The skill covers the full content lifecycle:

| Phase | What you get | |-------|-------------| | 0 — Strategy | JTBD framing, E-E-A-T alignment, prompt engineering setup | | 1 — Research | Voice DNA, competitive analysis, audience profiling, angle selection | | 2 — Outline | Master outline template, word distribution, flow optimization | | 3 — Draft | Section-by-section writing prompts, emergency fixes | | 4 — Editing | 5-layer editing system: structure → facts → readability → voice → humanize | | 5 — SEO & Publishing | Headlines, meta tags, keyword placement, CTAs, visuals brief, newsletter repurposing |

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Who It's For

• Content marketers producing B2B SEO articles at scale
• Founders and CMOs who write or manage content production
• Agencies building repeatable content workflows with AI
• Freelance writers who want to systematize their AI-assisted process

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How to Use

Option A — Claude Projects (recommended)

1. Create a new Claude Project
2. Go to Project Instructions
3. Paste the contents of SKILL.md
4. Start a new chat within the project
5. Tell Claude: "Let's write an SEO article about [topic]"

Claude will walk you through the workflow phase by phase.

Option B — Single Chat

1. Copy the contents of SKILL.md
2. Paste at the start of a new Claude conversation as a system message or first user message
3. Proceed from Phase 0

Option C — Selective Use

Each phase is self-contained. You can paste only Phase 4 (Editing) into an existing draft conversation, or use only the Phase 5 headline prompts independently.

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Skill Structure

seo-content-writer/
├── SKILL.md              ← Main skill file (load this into Claude)
├── README.md             ← This file
├── QUICK_START.md        ← 5-minute onboarding guide
├── examples/
│   ├── jtbd-examples.md  ← Sample JTBD statements by industry
│   ├── voice-guardrails-template.md  ← Copy-paste voice setup
│   └── article-brief-template.md     ← Research master brief template
├── assets/
│   └── workflow-diagram.png          ← Visual workflow overview
└── CHANGELOG.md          ← Version history

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Core Principles

1. JTBD before keywords
Every article starts with a Job-to-Be-Done statement — not a keyword target. Keywords follow from reader intent, not the other way around.

2. AI as a smart intern
Smaller content units → more control → better quality. Never ask for the full article at once.

3. E-E-A-T by design
Every phase builds in Experience, Expertise, Authoritativeness, and Trustworthiness signals — not as an afterthought.

4. Voice first, then SEO
The editing sequence is: repetition → logic → tone → SEO. A well-structured, human-sounding article will outperform a keyword-stuffed one.

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Prompt Frameworks Used

| Framework | Purpose | |-----------|---------| | C.O.A.S.T. | Context, Objective, Audience, Style, Task — base for every prompt | | C.O.R.E. | Context, Objective, Requirements, End use — AI task setup | | C.R.E.A.T.E. | Command, Role, Examples, Audience, Tone, Extras — content generation | | R.I.S.E.N. | Relevant data, Interesting viewpoints, Sources, Engagement, Narratives — research |

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Tools Stack

| Task | Recommended Tool | |------|-----------------| | Real-time research | Perplexity Pro | | Competitive analysis | Ahrefs, ChatGPT | | Writing & editing | Claude | | Keyword research | Ahrefs, SEMrush | | Word count benchmark | Ahrefs Chrome Extension → Content tab | | Title check | capitalizemytitle.com | | SERP preview | highervisibility.com | | Grammar | Grammarly |

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Version

v3.0 — Built on the O-CMO Blog Writing & AI Copywriting Framework.

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License

MIT — free to use, adapt, and redistribute. Attribution appreciated but not required.

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Related Skills

This skill is part of the O-CMO GTM Claude Skill Library — a growing collection of Claude skills for B2B marketing, sales, and agency operations.

Other skills in the library:

• icp-builder — Ideal Customer Profile development
• positioning-messaging — Value proposition and messaging frameworks
• gtm-motion — Go-to-market channel strategy and 90-day execution plan
• competitors-research — B2B competitive analysis workflow
• tov-content-strategy — Tone of Voice and Content Strategy